CONTACT: Daniel Martinez
KLDO-TV 27
956-727-0027
KLDO-27 CONTINUES TO BE THE LEADER IN THE COMPETITIVE JULY SWEEPS
Univision Station is #1 in Significant Time Periods In All Key Demos
Laredo, TX, August 31, 2004 – Laredo TV viewers prefer KLDO, Channel 27, over all other English and Spanish-language stations in the market, according to the Nielsen Station Index (NSI) demographic data for the July 2004 sweep period. A study of prime time, early fringe, early news, network news and early morning reveals that Univision station KLDO-TV 27 is #1 among all Laredo’s local stations for major demos ages 18-34, 18-49 and 25-54. The July 2004 sweep is one of the four, four-week periods each year in which TV audiences are measured nationwide to set advertising rates.
Highlights from the survey include the following:
Early Morning M-F/6a-9a – Laredo wakes up every morning to Despierta America, out ranking shows like Today on NBC, and The Early Show on CBS.
|
|
P18-34 |
P18-49 |
P25-54 |
|
KLDO |
7.4 |
7.0 |
5.2 |
|
KGNS |
0.4 |
1.2 |
1.7 |
|
KVTV |
0.1 |
0.1 |
0.1 |
Early Fringe M-F/3p-5p – Univision’s Early Fringe programs on KLDO-27 have been on the number one spot among Laredo viewers. “El Grodo Y La Flaca” outperform other shows on NBC such as “Friends”& “Seinfeld”.
|
|
P18-34 |
P18-49 |
P25-54 |
|
KLDO |
6.3 |
6.1 |
5.3 |
|
KGNS |
1.0 |
0.9 |
1.0 |
|
KVTV |
0.1 |
0.1 |
0.2 |
Early News M-F/5p-5:30p – KLDO-TV’s Early News “Noticas 27” dominates all other local newscasts in Laredo! With more ratings that both of the competitors, KGNS, newscasts combined! KLDO holds a 46% share of the market in the A18-54 demo.
|
|
P18-34 |
P18-49 |
P25-54 |
|
|
KLDO |
12.9 |
12.1 |
9.9 |
5p-5:30p |
|
KGNS |
2.1 |
2.9 |
2.9 |
5:30p Pro 8 News at 5 |
|
KVTV |
2.2 |
3.4 |
4.3 |
6p-6:30p Pro 8 News at 6 |
National News M-F/5:30p-6p – KLDO-TV’s “Noticiero Univision” national news is definitely #1 in Laredo. With more ratings that the combined competition! Furthermore, KLDO holds 42% share of the market in A18-54 demographic.
|
|
P18-34 |
P18-49 |
P25-54 |
|
|
KLDO |
12.2 |
10.8 |
8.1 |
Noticiero Univision |
|
KGNS |
2.5 |
3.0 |
3.1 |
Nightly News |
|
KVTV |
0.1 |
0.0 |
0.1 |
CBS Evening News |
Primetime M-F/6p-9p – KLDO-TV’s “Primetime” is #1 in adults 18-34, 18-49 & 25-54. Laredoans are hooked to the drama of Univision’s Novelas.
|
|
P18-34 |
P18-49 |
P25-54 |
|
|
KLDO |
12.2 |
10.8 |
8.1 |
Noticiero Univision |
|
KGNS |
2.5 |
3.0 |
3.1 |
Nightly News |
|
KVTV |
0.1 |
0.0 |
0.1 |
CBS Evening News |
Late News M-F/10p-10:30p – KLDO-TV’s “Noticias 27” continues to be Laredo’s local news leader! KLDO has more ratings than the combined competition!
|
|
P18-34 |
P18-49 |
P25-54 |
|
|
KLDO |
17.3 |
15.6 |
14.8 |
Noticias 27 |
|
KGNS |
5.8 |
8.7 |
11.5 |
Pro 8 News |
|
KVTV |
0.3 |
0.3 |
0.5 |
KVTV News Nightcast |
| 
